“Proud of Us” Campaign

In 2023, we were tasked with sharing the stories and voices of the LGBTQIA+ community during Pride Month, transcending the typical brand-centric approach in order to drive meaningful engagements and increase brand love. We partnered with five creators who shared their journeys and the things they’ve been most proud of along the way via photo collages made in Photoshop Express. Each creator took a different approach, as they were given the creative freedom to storytell in their own authentic way – uplifting, heartfelt, and even funny.

2023 Results:
2.7M views
72.9K interactions
2.63% engagement rate (57% above the Instagram platform benchmark of 1.67%)

2024 Awards:
NYX Awards – Grand Winner in “Social Media – Social Engagement”
NYX Awards – Grand Winner in “Social Media – Social Public Service & Activism”
Shorty Awards – Gold Honor in “LGBTQ Community Engagement”
Shorty Awards – Finalist in “Storytelling”